The party ran an advert featuring the above picture recently. The picture was also posted on the party’s Twitter page.
Proudly SA said it distanced itself 100% from the advert. The released a statement in which CEO Eustace Mashimbye says:
“The Proudly SA logo is a registered trade mark and as such cannot be used without the organisation’s permission. Proudly SA in a non-partisan, non-political not for profit organisation, and as such will never align itself with any political party or message.
“This was a flagrant misuse of a legally protected trademark, incorporated into a political advert and designed to mislead the public into thinking that Proudly SA in some way endorses the DA’s stance and views, which is not the case and we cannot let this go lightly without distancing ourselves from this and any other political campaign. “
According to IOL, Proudly SA have contacted the DA and demanded a “public apology” to go out on all the platforms the logo has been used.
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Over on social media, a few folks are defending the DA’s right to use the logo saying it’s simply a “parody”.
Source: The South African